Feeling a bit cold: Lily Cole covers her ample breasts during a backstage picture during the Pirelli shoot
In the provocative calendar, Lily goes topless alongside her young contemporaries Miranda Kerr, Rosie Huntingdon-Whiteley and Daisy Lowe.
Last night, the models reunited at Old Billingsgate Market in London to celebrate the calendar's launch.
They were joined by Hollywood legend and 2007 Pirelli calendar 'girl' Sophia Loren, who looked chic in a black and gold dress.
In the calendar, the statuesque redhead poses in a series of seductive shots, including one topless pose in a shallow pool. In another picture she is seen hugging a sloth
Who put the washing machine on high? Lily's top appeared to have conveniently shrunk in the wash
Lily, who started her second year at Cambridge last month, travelled to Brazil in for the job in June.
In one shot, a naked Daisy sidles up to Australian model Catherine McNeil with only a Pirelli tyre covering their modesty.
The 20-year-old explained she and the fellow models spent a whole week being naked as they posed in Brazil for American photographer Terry Richardson.
Strike a pose: Rosie Huntingdon-Whiteley poses for photographer Terry Richardson
Quirky: Model Georgina Stojiljkovic cuddles a sloth
She said: 'It was quite freeing, being able to be naked for a week.'
A video of the shoot, which was screened last night, features Daisy spraying herself with a water hose and all the models enjoying a spot of mud wrestling
Also peeling off is Orlando Bloom's Australian girlfriend Miranda, who is regularly seen in her underwear for US lingerie firm Victoria's Secret.
The 30 images for the calendar have been described as 'a return to the natural, authentic atmospheres and images of the '60s and '70s' where 'naturalness prevails over technique'.
Clothes on: Daisy (left) and Lily appropriately flashed the flesh in their revealing outfits - but not all this time
Richardson said he was thrilled when Pirelli asked him to shoot their 37th calendar.
When asked what he thought about the model's incredibly youthful looks, he replied: 'I did not really take into consideration anything about age or anything ... I work with girls that I know. Obviously everyone's 18 or older.'
The shoot also featured models Abbey Lee Kershaw, Eniko Mihalik, Marloes Horst, Georgina Stojiljkovic, Gracie Carvalho and Ana Beatriz Barros.
The calendar is famous for its limited availability. It is not sold, but given as a corporate gift to a restricted number of important Pirelli customers and celebrity VIPs.
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